http://www.vaniakong.com Vania Kong : Art Direction and Design Sun, 27 Feb 2011 09:45:55 +0000 http://www.vaniakong.com en http://www.vaniakong.com/Music-Interactive http://www.vaniakong.com/following/vaniakong.com/Music-Interactive Sun, 27 Feb 2011 09:45:55 +0000 Vania Kong : Art Direction and Design 1108925 <img src="http://payload.cargocollective.com/1/2/67551/1108925/musicInteractive_logo.jpg" width="275" height="60" width_o="275" height_o="60" src_o="http://payload.cargocollective.com/1/2/67551/1108925/musicInteractive_logo_o.jpg" data-mid="5325466" border="0" align="left"/> Music Interactive finds innovative ways to bring together advertising and music. They create simple, powerful advertising platforms that generates measurable brand engagement through the universal appeal of music. Clients include Coke, Toyota, Samsung, T Mobile, Microsoft, HP, Scope Working with Music Interactive provided me the experience on how to plan and build flash banners for various types of brands. My roles included art direction and front end development. Agency: Music Interactive <img src="http://payload.cargocollective.com/1/2/67551/1108925/mi1_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108925/mi1_o.jpg" data-mid="5430448" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108925/whitespace10.jpg" width="15" height="250" width_o="15" height_o="250" src_o="http://payload.cargocollective.com/1/2/67551/1108925/whitespace10_o.jpg" data-mid="5430666" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/67551/1108925/whitespace2.jpg" width="25" height="250" width_o="25" height_o="250" src_o="http://payload.cargocollective.com/1/2/67551/1108925/whitespace2_o.jpg" data-mid="5430662" border="0" align="left"/> http://www.vaniakong.com/Cina http://www.vaniakong.com/following/vaniakong.com/Cina Sun, 27 Feb 2011 09:38:21 +0000 Vania Kong : Art Direction and Design 1108913 <img src="http://payload.cargocollective.com/1/2/67551/1108913/cina1_logo.jpg" width="135" height="65" width_o="135" height_o="65" src_o="http://payload.cargocollective.com/1/2/67551/1108913/cina1_logo_o.jpg" data-mid="5327009" border="0" align="left"/> Cina™ Nail Creations is an exclusive nail art line to Sally Beauty Supply stores nationwide. Run with the same philosophy as its parent company, Star Nail International of Valencia, CA, Cina™ offers the best quality and variety of nail art products at the best price. Cina™'s presence was getting lost among its competition. Sales were at a low and the brand needed some rescue. A stronger, more adhesive and attractive packaging was presented and produced leading to a 30% increase in sales. My roles included art direction, project management, and production. Agency: Sonny Boy Studios <img src="http://payload.cargocollective.com/1/2/67551/1108913/cina3_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108913/cina3_o.jpg" data-mid="5418289" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108913/cina4_742.jpg" width="742" height="518" width_o="742" height_o="518" src_o="http://payload.cargocollective.com/1/2/67551/1108913/cina4_o.jpg" data-mid="5418660" border="0" align="left"/> http://www.vaniakong.com/Bellissima-International http://www.vaniakong.com/following/vaniakong.com/Bellissima-International Sun, 27 Feb 2011 09:03:47 +0000 Vania Kong : Art Direction and Design 1108898 <img src="http://payload.cargocollective.com/1/2/67551/1108898/Bellissima1_Logo.jpg" width="275" height="83" width_o="275" height_o="83" src_o="http://payload.cargocollective.com/1/2/67551/1108898/Bellissima1_Logo_o.jpg" data-mid="5326970" border="0" align="left"/> Bellissima International Inc. manufacturing company was established in July 2009 and launched their first product line of UV Soak off gel products called Bella Forma. They have distributors throughout the USA, Asia, Europe, and Australia and continue to grow. With this new growing company and initial launch, Bellissima was in need for branding, packaging, ads, and a new website. My roles included project management and front end development for the website. Bellissima International Agency: Sonny Boy Studios <img src="http://payload.cargocollective.com/1/2/67551/1108898/bellissima1_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108898/bellissima1_o.jpg" data-mid="5353651" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108898/bellissima3_4_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108898/bellissima3_4_o.jpg" data-mid="5401651" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108898/bellissima1_2_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108898/bellissima1_2_o.jpg" data-mid="5401646" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108898/bellissima2_3_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108898/bellissima2_3_o.jpg" data-mid="5401647" border="0" align="left"/> http://www.vaniakong.com/Svenska-Skolan http://www.vaniakong.com/following/vaniakong.com/Svenska-Skolan Sun, 27 Feb 2011 08:31:19 +0000 Vania Kong : Art Direction and Design 1108877 <img src="http://payload.cargocollective.com/1/2/67551/1108877/SwedishLogo_400.jpg" width="400" height="50" width_o="400" height_o="50" src_o="http://payload.cargocollective.com/1/2/67551/1108877/SwedishLogo_400_o.jpg" data-mid="5325028" border="0" align="left"/> Svenska Skolan, The Swedish School of Los Angeles has been providing Swedish classes and activities since 1977. The client was searching for a more engaging and updated look to their site. They also wanted to increase web usage by simplifying the navigation system and adding social networking tools, so that both parents and teachers could use the site effectively. My roles included art direction, project management, and front end development. A new logo was also designed to help with the school's new site. Svenska Skolan, The Swedish School of Los Angeles Agency: Sonny Boy Studios <img src="http://payload.cargocollective.com/1/2/67551/1108877/svenska1_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108877/svenska1_o.jpg" data-mid="5352878" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108877/swedish2_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108877/swedish2_o.jpg" data-mid="5402190" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108877/swedish3_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108877/swedish3_o.jpg" data-mid="5402195" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108877/swedish4_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108877/swedish4_o.jpg" data-mid="5402200" border="0" align="left"/> http://www.vaniakong.com/ASP-Spa-Naturals http://www.vaniakong.com/following/vaniakong.com/ASP-Spa-Naturals Sun, 27 Feb 2011 08:06:44 +0000 Vania Kong : Art Direction and Design 1108838 <img src="http://payload.cargocollective.com/1/2/67551/1108838/asp1_logo.jpg" width="325" height="39" width_o="325" height_o="39" src_o="http://payload.cargocollective.com/1/2/67551/1108838/asp1_logo_o.jpg" data-mid="5326864" border="0" align="left"/> Parent company Star Nail International of Valencia, CA launched the new All Season Professional™ Spa Naturals line to their Europe market in 2010. The line is now exclusive to Salon Services with over 260 locations throughout the UK and ROI. The client was searching for a fresh and fun design for their new line. My roles included art direction, design, project management, and production. Agency: Sonny Boy Studios <img src="http://payload.cargocollective.com/1/2/67551/1108838/asp3_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108838/asp3_o.jpg" data-mid="5403350" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108838/asp2_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108838/asp2_o.jpg" data-mid="5404095" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1108838/asp4_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1108838/asp4_o.jpg" data-mid="5404497" border="0" align="left"/> http://www.vaniakong.com/Eton-Corporation http://www.vaniakong.com/following/vaniakong.com/Eton-Corporation Fri, 25 Feb 2011 09:13:03 +0000 Vania Kong : Art Direction and Design 1102392 <img src="http://payload.cargocollective.com/1/2/67551/1102392/eton_logo.jpg" width="114" height="77" width_o="114" height_o="77" src_o="http://payload.cargocollective.com/1/2/67551/1102392/eton_logo_o.jpg" data-mid="5322971" border="0" align="left"/> Headquartered in Palo Alto, California with distribution worldwide, Etón Corporation is a radio company that has been in business since 1986. They strive to reinvent radio through new technology and innovative designs. With multiple partnerships including American Red Cross and Porsche Design, Etón not only delivers radio for every style, but for every need. My time at Etón has given me the experience to see how to rebrand a company visually from the ground up. We produced a new brand identity with new design concepts covering various medium including print and web. My roles included design, project management, and production. Etón Corporation <img src="http://payload.cargocollective.com/1/2/67551/1102392/eton1_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1102392/eton1_o.jpg" data-mid="5405011" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1102392/eton2_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1102392/eton2_o.jpg" data-mid="5405013" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1102392/eton3_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1102392/eton3_o.jpg" data-mid="5405014" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1102392/eton4_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1102392/eton4_o.jpg" data-mid="5405079" border="0" align="left"/> http://www.vaniakong.com/Westside-Family-Health-Center http://www.vaniakong.com/following/vaniakong.com/Westside-Family-Health-Center Fri, 25 Feb 2011 08:36:00 +0000 Vania Kong : Art Direction and Design 1102332 <img src="http://payload.cargocollective.com/1/2/67551/1102332/wfhc_logo2.jpg" width="85" height="131" width_o="85" height_o="131" src_o="http://payload.cargocollective.com/1/2/67551/1102332/wfhc_logo2_o.jpg" data-mid="5324631" border="0" align="left"/> Westside Family Health Center provides comprehensive, high quality, cost effective health care in an educational and supportive environment that empowers patients to take an assertive role in caring for their well-being through all stages of life. As a website grows and becomes more complex, maintaining its effectiveness becomes ever more challenging. Working with other volunteers through Taproots Foundation, we provided Westside Family Health Center the additional expertise and tools to their existing website needed to succeed in building a larger and more sophisticated web presence. My role included art direction and design of templates. Westside Family Health Center Agency: Taproot Foundation <img src="http://payload.cargocollective.com/1/2/67551/1102332/wfhc_742_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1102332/wfhc_742_o.jpg" data-mid="7981020" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/67551/1102332/wfhc2_742_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1102332/wfhc2_742_o.jpg" data-mid="7981021" border="0" align="left"/> http://www.vaniakong.com/Footsie-Bath http://www.vaniakong.com/following/vaniakong.com/Footsie-Bath Fri, 25 Feb 2011 04:37:50 +0000 Vania Kong : Art Direction and Design 1101991 <img src="http://payload.cargocollective.com/1/2/67551/1101991/footsieBath_logo.gif" width="150" height="93" width_o="150" height_o="93" src_o="http://payload.cargocollective.com/1/2/67551/1101991/footsieBath_logo_o.gif" data-mid="5323860" border="0" align="left"/> FootsieBath™ is a family owned and operated business based in Beverly Hills, CA. Founder Genya Vinokur, used her 35 years of experience as a pedicure specialist and her practical knowledge of spa services to create the most versatile, professional foot spa on the market. FootsieBath™ has has won multiple awards for its design and functionality, and continues to be a favorite among pedicurists worldwide. FootsieBath™ was looking for an update to their branding on packaging, collateral and website. My roles included art direction, project management, and front end development for the website. FootsieBath Agency: Sonny Boy Studios <img src="http://payload.cargocollective.com/1/2/67551/1101991/footsie1_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1101991/footsie1_o.jpg" data-mid="5337661" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1101991/footsie2_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1101991/footsie2_o.jpg" data-mid="5447560" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1101991/footsie3_4_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1101991/footsie3_4_o.jpg" data-mid="5401476" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/67551/1101991/footsie4_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1101991/footsie4_o.jpg" data-mid="5401575" border="0" align="left"/> http://www.vaniakong.com/Buy-Nothing-Day http://www.vaniakong.com/following/vaniakong.com/Buy-Nothing-Day Sat, 19 Feb 2011 04:27:32 +0000 Vania Kong : Art Direction and Design 1077195 <img src="http://payload.cargocollective.com/1/2/67551/1077195/buynothing_logo.jpg" width="323" height="37" width_o="323" height_o="37" src_o="http://payload.cargocollective.com/1/2/67551/1077195/buynothing_logo_o.jpg" data-mid="5323397" border="0" align="left"/> "What are you chasing after" Buy Nothing Day started as a way to call attention to the global effects of consumerism. This annual event is celebrated around the world with the support of local grassroot groups. The primary target audience are the general public who are out shopping for deals on Black Friday. The message we wanted our audience to take away is over consumption creates a social climate that equates consuming with happiness. The goal for this campaign is not to stop people from shopping, but rather, to make them stop and think about the reasons behind their purchases. <img src="http://payload.cargocollective.com/1/2/67551/1077195/bnd1_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1077195/bnd1_o.jpg" data-mid="5404693" border="0" align="left"/> An event was created to take place on the streets of urban shopping areas. A tow truck tows a big shopping bag symbolizing false fulfillment while a group of shoppers with the word "consumer" on their backs chase after this illusion of happiness. <img src="http://payload.cargocollective.com/1/2/67551/1077195/bnd2_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1077195/bnd2_o.jpg" data-mid="5404792" border="0" align="left"/> Shopping bags symbolize shopping. Taking existing design of iconic bags such as GAP, Crate & Barrel, and Bloomingdales we added elements of truth to the bags. The bags were then strategically placed in shopping malls, centers, and streets, etc. http://www.vaniakong.com/MoHotta-MoBetta http://www.vaniakong.com/following/vaniakong.com/MoHotta-MoBetta Sat, 19 Feb 2011 04:17:13 +0000 Vania Kong : Art Direction and Design 1077186 <img src="http://payload.cargocollective.com/1/2/67551/1077186/moHotta_logo2.jpg" width="400" height="80" width_o="400" height_o="80" src_o="http://payload.cargocollective.com/1/2/67551/1077186/moHotta_logo2_o.jpg" data-mid="5323371" border="0" align="left"/> Mo Hotta Mo Betta is a fun, knowledgeable on-line hot sauce store that puts more effort into understanding peppers than trying to sell you their sauces. This gives the ability to brand them as the experts of hot sauces. Mo Hotta Mo Betta was a project that expanded beyond the traditional advertising, strengthening the brand wherever and however possible. <img src="http://payload.cargocollective.com/1/2/67551/1077186/wc1_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1077186/wc1_o.jpg" data-mid="5426237" border="0" align="left"/> Mo Hotta Mo Betta Menu: Lists sauces sold online and placed in selected restaurants. Mo Hotta Mo Betta also hosts a Peppa Expert where customers can experience the store's expertise instead of just reading it. <img src="http://payload.cargocollective.com/1/2/67551/1077186/wc4_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1077186/wc4_o.jpg" data-mid="5426243" border="0" align="left"/> Mo Hotta Mo Betta In-Store Signage: Placed by selected peppers in grocery stores, free recipes about the peppers are provided, bringing a small piece of Mo Hotta Mo Betta home. <img src="http://payload.cargocollective.com/1/2/67551/1077186/wc3_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1077186/wc3_o.jpg" data-mid="5426241" border="0" align="left"/> Mo Hotta Mo Betta Package: Products that educate people on the proper way of consuming hot sauce. This package includes a dish to pour hot sauce in and an eye dropper to add just the right amount of hot sauce onto the food. <img src="http://payload.cargocollective.com/1/2/67551/1077186/wc5_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1077186/wc5_o.jpg" data-mid="5426408" border="0" align="left"/> Mo Hotta Mo Betta Book: The book includes the history of Mo Hotta Mo Betta, recipes, and everything you need to know about peppers. <img src="http://payload.cargocollective.com/1/2/67551/1077186/mohatta2_742.jpg" width="742" height="451" width_o="742" height_o="451" src_o="http://payload.cargocollective.com/1/2/67551/1077186/mohatta2_o.jpg" data-mid="5425357" border="0" align="left"/> Mo Hotta Mo Betta On-line: Customers are in a community of sharing and voting for their favorite recipes of a featured Mo Hotta Mo Betta hot sauce.