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Art Center College of Design,
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MoHotta MoBetta
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Buy Nothing Day
Etón Corporation
Doggy Palace
Whitecanvas
Svenska Skolan, Los Angeles
Music Interactive
Silly-ness
Mo Hotta Mo Betta is a fun, knowledgeable on-line hot sauce store that puts more effort into understanding peppers than trying to sell you their sauces. This gives the ability to brand them as the experts of hot sauces.
Mo Hotta Mo Betta was a project that expanded beyond the traditional advertising, strengthening the brand wherever and however possible.